Linking Campaigns
As well as ensuring that your site gets fully indexed and optimising the placement of keywords on your pages there is one other major element of SEO - incoming links. These are links to your site from other sites. They are important because the search engines use the number of incoming links (and the importance of the pages they come from) to assess the importance of your pages (sometimes called 'page rank'). The page rank of your pages affects how highly your pages are placed in potential customer’s search results. The higher your page rank, the higher you are in the list, the more likely you are to be visited.
In order to improve your pages’ importance you need to have a large number of links to your site from other sites that the search engines also regard as important. Creating this network of links is often called a linking campaign. This is done by creating links in a number of different types of sites, by looking at thing such as:
- Local indexes/directories
- Specialist indexes/directories
- General indexes/directories
- Shopping indexes
- Content syndication
- Web-based bulletin boards and discussion groups
- Reciprocal linking (link swaps)
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